Readers seeking more movie trailers can visit our Movie Trailer Page, our Movie Trailer Twitter Page, and our Movie Trailer Facebook Page. Readers seeking to support this type of content can visit our Patreon Page and become one of FilmBook’s patrons. Leave your thoughts on it below in the comments section. With thousands of soccer fans cheering in the streets, and security forces closing in, the crew have just minutes to pull off the score of a lifetime.” They took this one step further by creating elements that captured consumer attention, like customized packaging for the stockpile of OREOs.The Vault‘s plot synopsis: “When an engineer (Freddie Highmore) learns of a mysterious, impenetrable fortress hidden under The Bank of Spain, he joins a crew of master thieves who plan to steal the legendary lost treasure locked inside while the whole country is distracted by Spain’s World Cup Final. Their social approach was to playfully insert the love for OREO into a new and relevant context (the impending asteroid) and drive social buzz among fans throughout the journey. And while culture may change, the fact that OREO is loved across the country does not. OREO is a brand that’s constantly finding new ways to tap into the cultural zeitgeist. This cross-agency, integrated campaign jumps on a worldly event by playfully creating social buzz and taking swift and measured action to protect OREO cookies at any length, all while inviting fans and other brands to get on the fun. Fans went *wild* for them, asking how they could get their hands on a pack and requesting OREO make them for real. They gave fans a peek into the vault to further drive campaign engagement, which held special OREO packs wrapped in a protective casing, accompanied by powdered milk (add snow!). Upon sharing that OREO had a plan in the works, fans responded with feelings of relief and gratitude that followed their very serious tone and anticipation for what was to come. They overhauled OREO’s Instagram and Twitter for five days, masterfully dropping playful teasers about their plan to save the OREO Cookies. But how? By building an asteroid-proof vault in Svalbard, Norway, filling it with a stockpile of OREO Cookies, and documenting the entire journey along the way.
Their civic duty was to take the potential threat seriously and work day and night to protect the future of OREO Cookies for our civilization. “I wonder who will save the Oreos,” tweeted a concerned citizen.Īlthough there was virtually no chance (0.41% to be exact) of the asteroid threatening their beloved cookie when it passed by, OREO wasn’t willing to risk a future without the world’s favorite cookie. On top of everything that happened in 2020, NASA reported that Asteroid 2018 VP1 was headed toward Earth’s atmosphere on November 2. The Global OREO Vault is real, even if only in the hearts of OREO fans and followers. They dropped everything to save OREO cookies.
#The vault cast 2021 professional#
A crew of both professional actors and Mondelez employees gave the film a very authentic feel. Maintaining an authentic and urgent tone required elevating the storytelling – showcased by the film cast. The OREO Global Vault – For All Humankindįor OREO Global Vault idea to work at its best, it needed to feel real for viewers and very real for the brand and architect tasked with saving the OREO cookies. Agencies, directors, producers, & editors prioritized the production of the documentary, short social videos, physical vault build, social communication plan, media outreach plan, and influencer assets in record time: from idea to reality in only 35 days.
To bring this activation to life, they had to work against actual space and time. Alerted by a concerned fan on Twitter, OREO was on a mission to save the OREO cookie from the impact of Asteroid 2018 VP1 by building the OREO Global Vault in the permafrost region-Svalbard, Norway.
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